Take-Two Hopes BioShock 2 Will Sell Five Million
Take-Two Chairman Strauss Zelnick says BioShock's sales didn't quite match functioning to its critical acclaim, but he's hopeful BioShock 2 can build happening its brand recognition to become an regular bigger hit.
Discharged in 2007, BioShock sold roughly tercet million units, a very respectable figure but not quite enough of a bang to carry Take-Two through the lean years between Lofty Thievery Auto releases. "BioShock… won 50 game of the yr awards in 2007. We announced it sold around 3 million units. I'd like to see a title like that sell 5 million units," Zelnick said. "That would make the difference for United States of America. If you own four or five titles that are significantly successful, that will meaningfully transfer our lucrativeness [in not-GTA years]."
But Zelnick said atomic number 2 hopes BioShock 2 will build on the success of the original and leverage the now-familiar franchise to attract gamers fifty-fifty if they haven't played the first gimpy. "We are investing heavily in making it bigger and better. We want IT to be antithetic enough that citizenry will want to own it," he continuing. "BioShock got a lot of attention. It's brand is huge. It North Korean won lots of awards. But it wasn't as huge a seller. I'm hopeful that BioShock 2 will do good from the brand awareness, where hoi polloi bequeath play IT symmetric if they didn't fun the original. It testament have multiplayer capacity, where the approach is interesting. The single-player game is a sequel in time to the original story. The multiplayer version is a prequel in footing of its scene. We think back it's innovative."
BioShock 2 is laid for exit in November on the PC, Xbox 360 and PlayStation 3.
Source: VentureBeat
https://www.escapistmagazine.com/take-two-hopes-bioshock-2-will-sell-five-million/
Source: https://www.escapistmagazine.com/take-two-hopes-bioshock-2-will-sell-five-million/
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